Clik here to view.
Reputation portability
If you had a great reputation as an expert in something, you probably worked hard to earn it. Doesn’t matter if its computers or cooking. What if that reputation didn’t matter? What if every place...
View ArticleClik here to view.
SXSW Interactive Highlights – March 13th
After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together...
View ArticleClik here to view.
“Game”-ify your Business Intelligence
At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with...
View ArticleContent Marketing is the New Social.
I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been around...
View ArticleClik here to view.
The Paradox of Big Data
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage...
View ArticleClik here to view.
Social Marketing’s innovation curve: What lies ahead.
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at...
View ArticleClik here to view.
2012 State of Online Branded Communities Study – SNEAK PEEK!
It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes,...
View ArticleSmall Data Emerges In 2013
Social media has become a giant tool for brands to broaden their reach and generate sales. Given the amount of time customers spend on social networking sites, it’s table stakes for any company (large...
View ArticleThe continued-but narrowing-Digital Divide
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking...
View ArticleClik here to view.
Lord Stanley Goes Social
As Chicago celebrates its Blackhawks bringing home the Stanley Cup, it’s hard to think about much else today. Or, for the past few weeks, as it happens. Since the series with the Boston Bruins began,...
View Article
